“This year has been one of hope and perseverance where we have stayed focused in our efforts to enhance Usha’s product range with relevant products that delight consumers across India and offer great value too. It will be aired across a mix of vernacular GEC and news channels and followed by digital amplification across relevant platforms pan-India. As per the company, the TVC will be run in various languages including Hindi, English, Tamil, Telugu, Kannada, and Malayalam for optimum reach and impact. They have the actor in a modern home-chef avatar who revels in the joy of cooking with Usha products. The films, upto 35 seconds each, have been launched pan-India, with a focus on growing Usha’s market, the company said. As part of the campaign, Usha has released four TV commercials across traditional and digital mediums.Īimed at amplifying connect and engagement with consumers across India, Usha’s TV commercials feature Suresh whipping up an array of delicacies using four of Usha’s products – Trienergy Plus Mixer Grinder, Colossal DLX Wet Grinder, Rice Cooker, and Calypso OTG. Consumer durables brand Usha International has launched a new media campaign highlighting its range of kitchen appliances starring brand ambassador Keerthy Suresh.
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